Paid search focuses on the targeting of keywords and the use of text-based advertisements. Each time a user clicks on an ad, the advertiser is charged a certain amount of money, therefore its also called payperclick advertising.
You can drive high quality traffic to your site using Google, Bing, Facebook & LinkedIn advertising with the help of professional digital marketing team at Creatonz. We build a PPC strategy around your business KPIs by using a combination of ad platforms for prime visibility and reach.
Google AdWords is the largest and most popular PPC advertising platform. Google offers advertisers access to an unprecedented and unequaled potential audience of users who are actively looking for goods and services.
Google ads offer an exciting pricing in which you only pay when someone clicks your ad to visit your website, or calls you. In other words, when your advertising is working. Secondly you set your own budget, so your costs will depend on what you are trying to accomplish with your advertising.
Each Google AdWords campaign is different and has different goals. We’ll put together a plan for your success. Through the various research tools we use, we will develop effective paid search campaigns focused on meeting your target cost per sale or lead. With search, display and remarketing our team can target your customers in very specific ways and drive buyers to your site. We create targeted text ads to show for specific keywords. Our display ad campaign will target customers based on their interests or demographics.
Bing Ads is also a pay-per-click (PPC) advertising system. Although not as popular as Google but Bing is still an important search engine used by different demographics who will be visiting your website. According to stats volume of traffic that Bing get converts really well at a lower cost.
Your ad position is based on several things, including:
- relevance of ad.
- How your bid compares to other bids in the Bing Ads auction.
- How strongly your ad has performed in the past and how often it has been clicked (click-through rate).
The stronger you are in these areas, the better your chances of winning the top ad position. Therefore companies must need digital marketing professionals like Creatonz who can handle all this effectively and efficiently.
Facebook advertising is an important aspect of today’s digital marketing. Facebook has over a billion active users, thatswhy it can spread your branded messaging to a wide audience. Facebook has become a highly competitive and potentially lucrative element of many business digital advertising strategies. We also have a choice to target specific demographics such as age, gender, job titles, business interests, education and location.
Our creative designers will build a custom landing page for your campaign so we can measure visitor interaction. We also create monthly reports to showcase the results of campaign. We understand how important your PPC investment and results are therefore we offer:
- Custom Solutions For each Client
- Full service PayParClick management
- Serve on monthly basis
- Dedicated PPC Professionals